{"id":5069,"date":"2025-01-14T16:01:14","date_gmt":"2025-01-14T16:01:14","guid":{"rendered":"https:\/\/optinize-im.com\/unkategorisiert\/targeted-optimization-and-growth-of-an-e-commerce-brand-franzi-likoer-case-study\/"},"modified":"2025-01-14T16:09:51","modified_gmt":"2025-01-14T16:09:51","slug":"targeted-optimization-and-growth-of-an-e-commerce-brand-franzi-likoer-case-study","status":"publish","type":"post","link":"https:\/\/optinize-im.com\/en\/case-study\/targeted-optimization-and-growth-of-an-e-commerce-brand-franzi-likoer-case-study\/","title":{"rendered":"Targeted optimization and growth of an e-commerce brand: Franzi-Lik\u00f6r case study"},"content":{"rendered":"\t\t
\n\t\t\t\t
\n\t\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t

E-commerce case study Franzi Lik\u00f6r<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
\n\t\t\t\t
\n\t\t\t\t\t\t\t
    \n\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tSeasonal special editions as a success factor<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tReturn on investment (ROI) of 3-3.4<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t\t\t
  • \n\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t<\/path><\/svg>\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\tDevelopment of a targeted meta ads strategy<\/span>\n\t\t\t\t\t\t\t\t\t<\/li>\n\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Franzi Lik\u00f6r has set itself the task of bringing the Franzbr\u00f6tchen, which is well-known throughout the Hanseatic city of Hamburg, to the public outside the city as a liqueur. This required expertise and an elaborate marketing strategy to help the liqueur, in all its editions and variants, to success. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    1. the customer
    2. The challenge
    3. The goal
    4. The solution
    5. Results
    6. Conclusion<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t
    Posted Date:<\/span>14\/01\/2025<\/div>
    Reading Time: <\/span>4 Minutes<\/span><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t
    \n\t\t\t\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The customer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Franzi Lik\u00f6r is a young, dynamic brand from Hamburg that specializes in the production of high-quality, handmade liqueurs. With a focus on special ingredients and unique flavors, Franzi Lik\u00f6r has quickly made a name for itself among connoisseurs. The brand stands for joie de vivre, conviviality and first-class enjoyment, which is reflected in the products. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The challenge<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    On the one hand, the challenge was to segment the campaigns to different target groups, e.g. seasonal or regional buyers, but also those interested in special editions, without jeopardizing the overall ROI. It is also important to optimize the shopping basket. Instead of focusing on many low-priced purchases, the strategy must be adapted to focus on higher-priced purchases, which requires stronger segmentation and a more targeted approach. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The goal<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    Franzi Lik\u00f6r, an up-and-coming company in the e-commerce sector, started our collaboration with the aim of successfully marketing the classic Franzi Lik\u00f6r Edition. The company wanted to expand its brand and broaden its customer base through targeted advertising. Above all, they wanted to increase reach and conversions in order to maximize sales. Another goal is to increase the basket value, as this is currently in the \u20ac30-35 range. <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

    \n\t\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t

    The solution<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
    \n\t\t\t\t
    \n\t\t\t\t\t\t\t\t\t

    At the beginning of the collaboration, the focus was on content production and the development of creatives. We supported Franzi Lik\u00f6r in the selection and guidance of UGC creators (user-generated content) and provided recommendations for the creation of advertising material. However, the first attempts to market the classic edition fell short of expectations. The solution was to introduce special editions that could be used for seasonal campaigns.
    By introducing special editions such as spaghetti ice liqueur for the summer, roasted almond liqueur for the winter and a vegan variant, we were able to specifically address different target groups. This enabled us to focus on specific segments and thus increase the relevance and effectiveness of the advertisements. The advertising strategy was expanded to include appealing video productions that were tailored even more specifically to the needs of the target groups. <\/p>\n

    Addressing target groups:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

    \n\t\t\t\t
    \n\t\t\t\t\t\t\t