Optimized forms and strategic targeting achieve high-quality inquiries despite a small budget.
- Optimized lead forms for high-quality inquiries
- Successful campaign despite limited budget
- High conversion rate through targeted design
1. the customer
2. The challenge
3. The goal
4. The solution
Variants of lead forms
Use of images and ratings
Overview of the target group analysis
5. Results
6. Conclusion
The customer
The challenge
The project started with one major limitation: a low budget for lead generation. At the same time, the aim was to ensure that the inquiries were not only numerous but also of high quality. The target group was specific and difficult to reach, as it is characterized by a very limited geographical and demographic profile. Geographically, ZFM Terrassendach concentrates on regions with a high density of owner-occupied homes and a high standard of living. Demographically, the range is aimed at homeowners who value quality, durability and attractive design, mostly between the ages of 35 and 65 with an upper income.
The goal
The main objective was to generate high-quality leads for patio roof projects. The quality of the inquiries had to be so high that they could be converted into orders with a high probability. In addition to the number of leads, the focus was on optimizing the lead forms in order to achieve a high conversion rate.
The solution
Variants of lead forms
In order to achieve the best possible balance between lead volume and quality, different variants of lead forms were tested. The basic variant was deliberately kept minimalist in order to generate a high volume of leads with little effort and low costs. Such forms only contain a few questions and do not have any visual or textual design elements. However, this simplicity means that the quality of the inquiries is often lower.
On the other hand, there was the elaborately designed variant that we used at ZFM Terrassendach. These forms use images that impressively present completed projects and texts that can be customized in size and format. More space for the presentation of benefits such as quality, durability and aesthetic design specifically increases the interest of the target group. Marketing arguments such as the project process and reviews from satisfied customers are also integrated into the form. These elements enable a higher level of pre-negotiation, as interested parties are already comprehensively informed before answering the actual questions. Although the time and technical effort required for this design is higher, it leads to a significant increase in the quality of the leads generated.
Use of images and ratings
The optimized forms made targeted use of visual and textual elements to appeal to prospective customers. High-quality images conveyed a direct impression of the work and quality that ZFM Terrassendach offers. In addition to images, reviews from satisfied customers were also integrated. These not only created trust, but also motivated potential customers to leave their contact details.
In addition, the text was designed to emphasize benefits such as the durability and high-quality design of the patio roofs. This content was presented in a clearly structured way before the prospective customer was forwarded to the actual form. By integrating processes and pre-qualification, there was a high probability that only serious prospects would complete the form.
Overview of the target group analysis
An essential step for the success of the campaign was the precise target group analysis. Detailed research was carried out to identify regions and demographic characteristics that were particularly suitable for lead generation. The focus was on areas with a high home ownership density and a high standard of living. This ensured that the advertisements only reached prospects with purchasing power who had a serious interest in high-quality patio roofs. In addition, a detailed persona was created that accurately reflected the characteristics of the target group. This persona represented homeowners aged 35 to 65 with an upper income who value aesthetics, durability and quality.
At the same time, it was ensured that the advertisements addressed regional target groups. This was achieved through geographical targeting, which was specifically geared towards regions with high demand for individual patio roofs. This minimized wastage and further increased lead quality.
Results
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Leistungskennzahlen:
419 Linkklicks, 44 generierte Leads, 10 % Conversionrate
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Leadqualität:
Hochwertige Anfragen mit realistischem Interesse an hochwertigen Terrassendachprojekten.
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CPM:
Relativ hoch aufgrund der spezifischen und kaufkräftigen Zielgruppe.
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Klickkosten:
Ebenfalls hoch, jedoch durch optimierte Leadpreise kompensiert.
Conclusion
Would you also like to generate high-quality leads for your company? Contact us today and find out how we can take your campaigns to the next level!
