Lead generation case study Lady Fitness Oldenburg
- Average cost per lead at 23 euros, in the black deal phase only 8.50 euros
- Regular optimization of advertising media for high click rates and interaction rates
- Year-round test campaigns with seasonal highlights for sustainable results
How do you generate high-quality leads at low cost in a highly competitive industry like fitness? The Lady Fitness Oldenburg case study answers this question. Thanks to an innovative test campaign, it was possible to achieve consistent success – with average costs of just 23 euros per lead and absolute peak values of 8.50 euros in the black deal phase.
1. the customer
2. The challenge
3. The goal
4. The solution
Campaign strategy
Optimization of the creative
Monitoring and adjustment
5. Results
6. Conclusion
The customer
Lady Fitness Oldenburg is a modern fitness studio especially for women that emphasizes a holistic training experience. The studio not only offers high-quality equipment and courses, but also personal support tailored to the individual needs of its members. With a wide range of group courses, individual advice and a welcoming atmosphere, Lady Fitness is aimed specifically at women who want to achieve their fitness goals in a motivating environment.
The challenge
There is intense competition in the fitness industry, especially among studios that focus on specific target groups such as women. The challenge was to position Lady Fitness Oldenburg as the leading studio in the region while continuously generating new inquiries. Seasonal fluctuations, such as the typical registration peaks at the beginning of the year or during special discount campaigns, had to be balanced out by a consistent campaign strategy. In addition, there was the requirement to generate leads not only cost-efficiently, but also in high quality in order to maximize the sales department’s closing rates.
The goal
The aim of the campaign was to generate a consistently high number of customer inquiries for Lady Fitness Oldenburg while keeping the cost per lead (CPL) at an optimal level. Lead quality was also of central importance, as only inquiries with a high probability of closing guarantee sustainable success for the studio. In addition to the quantity and quality of leads, the Lady Fitness brand was to be further strengthened in the region and positioned as the first choice for women in the fitness sector.
The solution
The solutions were carefully developed to overcome the challenges and achieve sustainable results. Optinize used a thoughtful combination of strategy, creative approaches and continuous optimization to maximize both the cost and quality of leads.
Campaign strategy
Optimization of the Creatives
A key success factor was the constant optimization of the advertising materials. The creatives were regularly adapted to the target group in order to achieve maximum attention and resonance. Various formats such as videos, images and animated content were used. Ads aimed at creating an emotional connection with the target group and emphasizing the added value of the studio, such as the personal support and wide range of courses, were particularly successful. The results were reflected in significantly above-average click rates and interactions.
Monitoring and adaptation
The campaigns were monitored in real time in order to be able to react quickly to changes. Performance was continuously analyzed using key figures such as CPL, click-through rate and interaction rate. The campaigns were continuously optimized based on the data obtained in order to achieve the best possible results. This agile approach made it possible to achieve exceptionally low lead costs of just EUR 8.50, particularly during the black deal phase.
Results
The results of the test campaign speak for themselves:
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Durchschnittlicher CPL:
23 Euro – im mittleren Branchendurchschnitt.
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Black-Deal-Erfolg:
Kosten von nur 8,50 Euro pro Lead – deutlich unter dem Branchenstandard.
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Hohe Interaktionsraten:
Durch optimierte Creatives wurden überdurchschnittlich hohe Klickraten erreicht.
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Vertriebsquote:
Laut Kundenrückmeldung war die Abschlussquote überdurchschnittlich hoch.
Conclusion
Success factors
- Continuous optimization: The constant improvement of advertising materials.
- Targeted promotions: Use of seasonal highlights such as black deals.
- Efficient monitoring: Ongoing adjustments to the campaign based on data and target group reactions.
Would you like to achieve similar results and generate high-quality leads for your company? Let’s talk about it! Contact us now and start your successful campaign today.
