Machinaro e-commerce case study
- Successful cooperation between Optinize and Creativebowl
- Stock reduction through targeted Christmas campaign
- Increasing the conversion rate and long-term customer loyalty
Machinaro, a supplier of high-quality nutritional supplements, was looking for a quick and effective solution to reduce its remaining stock and focus on two main products in the long term. Through a close collaboration between Optinize and Creativebowl, a comprehensive Meta Ads strategy was developed that not only supported stock reduction but also generated new customers.
1. the customer
2. The challenge
3. The goal
4. The solution
Creation of the online store on Shopify
Meta Ads campaigns
Tracking and conversion optimization
Seasonal campaign
High-quality product images through AI
Clear communication
5. Results
6. Conclusion
The customer
Machinaro is a German supplier of dietary supplements that places particular emphasis on natural, high-quality and tested ingredients. The products are free from sugar, flavorings and additives. All supplements are 100% manufactured in Germany. Behind Machinaro is Dr. Achim Zinggrebe, who is responsible for developing the supplements and identifying new, promising ingredients. His personal cancer history and experience are incorporated into the product development, whereby a holistic and natural approach is pursued.
The challenge
The goal
The aim of the collaboration consisted of several key aspects. On the one hand, the stock of products that were to be discontinued was to be reduced as quickly as possible in order to save space and costs. On the other hand, brand awareness was to be increased and a greater reach generated. It was also important to increase the conversion rate and sales. In the long term, the use of targeted email marketing measures should build up stable customer loyalty.
The solution
Creation of the online store on Shopify
Creativebowl took over the complete creation of the online store on the Shopify platform. This included setting up the store structure as well as the design. The aim was to create a user-friendly and visually appealing store that reflects the high quality of the nutritional supplements. This careful design created a solid basis for the subsequent marketing measures.
Werfen Sie hier einen Blick auf den fertigen Onlineshop um sich selbst ein Bild vom ansprechenden Design und der benutzerfreundlichen Gestaltung zu machen.
Meta Ads campaigns
Optinize developed a comprehensive Meta Ads strategy aimed at targeted offers and promotions. Various ad types were used, including:
- Product advertisements with clear benefits of dietary supplements
- Retargeting ads for visitors to the online store
- Lead generation campaigns to collect email addresses for email marketing
Tracking and conversion optimization
Comprehensive tracking was installed on the Shopify online store to not only measure the performance of individual campaigns, but also to precisely analyze user behavior in the store. Event tracking and pixel integration were used to do this:
- Monitor bounce rates on various pages and identify weak points in the ordering process.
- Retargeting potential was exploited by displaying targeted ads to users who had products in their shopping cart but did not complete the purchase.
- Identify optimization opportunities for the conversion rate, such as adjustments to the product presentation or the call-to-action elements.
This detailed data collection enabled the measures to be continuously adapted and optimized, which contributed significantly to the successful increase in the conversion rate.
Seasonal action
A special focus was placed on the Christmas promotion, in which customers received the products free of charge and only had to pay the shipping costs. This promotion had several advantages:
- Rapid reduction of stocks that are no longer required
- Generating new customer contacts by agreeing to the use of e-mail addresses
- Increase in brand awareness through increased order numbers
High-quality product images through AI
As there was no budget for a professional photo shoot, Creativebowl created high-quality product images using AI. This enabled us to both meet the visual requirements of the online store and save costs.
Clear communication
Results
The project was a complete success:
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Conversionrate von 2,02%:
Deutlich Steigerung in kurzer Zeit
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Erfolgreicher Shopaufbau:
Klare Struktur für Benutzerfreundlichkeit und optisch ansprechender Gestaltung
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Effiziente Nutzung des Budgets:
Durch die Kooperation von Optinize und Creativebowl konnten wir dem Kunden eine umfassende Strategie mit maximalem Mehrwert bieten.
Conclusion
The successful collaboration between Optinize and Creativebowl made it possible to achieve the client’s goals within a short period of time. The combination of an effective meta ads strategy, targeted campaigns and clear communication resulted in high sales, new customer contacts and long-term benefits for Machinaro.
Would you also like to benefit from a well thought-out meta ads strategy and a strong partnership? Contact us today and let’s achieve your goals together!
