Case study online store Ornamentus.de
- Targeted meta ads to increase sales
- Data-driven optimization of conversion rate and funnel
- Long-term brand strengthening in the highly competitive jewelry market
Ornamentus is a brand that stands for high-quality jewelry and timeless design. Its aim is to inspire discerning customers with exquisite accessories that can be worn both in everyday life and on special occasions. The brand has established itself in a highly competitive market and is constantly striving for growth.
The challenge
Like many other e-commerce brands, Ornamentus faces the challenge of standing out in a highly competitive market. The conversion rate was a key metric that needed to be increased, while at the same time the average order value needed to be kept stable or increased. The aim was not only to increase sales in the short term, but also to secure long-term brand awareness and customer loyalty.
The results
Impressive results were achieved through targeted meta ads strategies and precise implementation of the campaigns:
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- Total revenue since January 2020: € 977,011.12
- Conversion rate of the online store: 1.9%
- Total orders: € 16,727
- Average order value: 49,54 €
These successes show how effective data-based campaigns can be when they are tailored to the needs of the target group and the specifics of the brand.
The goal
The main objective was to maximize sales, increase the conversion rate and keep the average order value stable. At the same time, the Ornamentus brand was to be anchored in the minds of the target group in the long term.
The solution
In order to achieve the set goals, we developed a comprehensive advertising strategy that covered the entire customer journey. Here we relied on:
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- Professional target group analysis: A precise target group definition allowed us to efficiently address both existing customers and new, potential buyers. Lookalike audiences based on previous buyer data ensured an expansion of the target group.
- Visually appealing creative: Jewelry thrives on its aesthetics, which is why high-quality photos and videos dominated the campaigns. The designs emphasized the elegance and exclusivity of the brand and increased attention and click-through rates.
- Retargeting strategies: Users who had abandoned the purchase process were brought back by targeted retargeting ads. This led to a higher conversion rate and improved campaign performance.
- Dynamic ad formats: By using dynamic ads, we were able to present users with products based on their interests and previous website interactions.
Supplementary measures from the case study
We implemented a clear and consistent branding strategy that positioned Ornamentus as an exclusive but accessible brand. Special attention was paid to:
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- Brand development and positioning: By presenting the brand as a symbol for high-quality and durable jewelry, a close connection to the target group was created.
- A/B tests: Continuous testing of creatives, headlines and call-to-actions led to a constant improvement in campaign performance.
- Performance monitoring: Regular evaluations of the KPIs enabled data-based decisions to optimize ongoing campaigns.
Conclusion
This case study shows that a data-driven meta ads strategy combined with high-quality content and a clear brand message can lead to impressive results. The Ornamentus brand was not only able to increase its sales, but also take a strong position in the competitive environment.
Conclusion
Through a combination of data-driven marketing and creative excellence, Ornamentus has achieved total sales of €977,011.12 since January 2020, with a conversion rate of 1.9% and a total of 16,727 orders. These results illustrate the potential that lies in a strategically thought-out and precisely implemented campaign.
