Building a social media presence

Case study Dr. Achim Zinggrebe

Building a social media presence and personal brand
Increase in book and course sales
Target group-specific content for cancer support and life coaching

Achim Zinggrebe is an author and doctor with a special focus on cancer care. Through his coaching, he helps people to maintain hope, inner strength and a zest for life even in challenging times. In addition to his coaching work, Achim Zinggrebe is also an author and shares his message through books and lectures.

The challenge

The client was faced with the task of making its message and services accessible to a larger target group. Despite his expertise, he lacked a professional social media presence to reach potential customers and book buyers. The aim was to build a community, increase his reach and boost sales of his books.

The goal

The main goal was to build a strong online presence within a year and use targeted social media strategies to both increase his number of followers and boost his book sales. Another focus was to reach people in his target group – sufferers and their relatives – directly with valuable content.

The solution

We developed a comprehensive social media strategy that focused on Achim Zinggrebe’s expertise and authenticity. The focus was on creating a structured channel that appeals to the target group with inspiring content and at the same time draws attention to his books.

The solution

In order to achieve the set goals, we developed a comprehensive advertising strategy that covered the entire customer journey. Here we relied on:

- Building a social media channel: A strong presence on platforms such as Instagram was created from the ground up, with regular, targeted posts that respond to the needs and interests of the target group.
- Follower growth: With a combination of organic reach and targeted social media campaigns, a community of over 3,000 followers was built up within 8 months.
- Content strategy: Inspiring quotes, personal stories and tips about life with and after cancer were key content that built a strong bond with the target group.
- Increase book sales: Targeted social media posts and advertisements that drew attention to Achim Zinggrebe’s books significantly increased sales.

Results

The results speak for themselves: within just 8 months, Achim Zinggrebe was able to increase his social media followers to over 3,000 and build up a loyal community. Book sales also increased significantly thanks to the targeted strategy, which not only gave him more visibility, but also more sales.

- 3254 new followers within 8 months
- Increase in book sales through targeted social media campaigns
- Building an engaged community that regularly interacts with the content

Conclusion for life coaches

This case study shows that a well-thought-out social media strategy can have a huge impact, even in a sensitive niche such as cancer support. By establishing an authentic presence that offers real added value, not only can new customers be acquired, but existing offers such as books can also be successfully marketed.

Conclusion

Through targeted measures and the development of a structured social media channel, Achim Zinggrebe was able to build a strong community and spread his message far and wide. The strategic work on his presence has not only increased his visibility, but has also helped to sustainably increase his book sales.

Über den Autor dieses Artikels

Michael Kaschinski

Michael Kaschinski ist ein Meta Ads Nerd. Niemand brennt so darauf profitable Ads hochzuskalieren, wie Michael. Wenn es darum geht strategische und technische Lücken in Social Media Kanälen wie Facebook zu finden, ist Michael stets bereit Mark Zuckerberg auf der Nase herumzutanzen. Strategisch hilft Michael Firmen wie Stryve, Ornamentus oder Mara Vital profitabel zu wachsen, Wellen zu reiten und auch effektiv Budget zu sparen.