Ads Marketing: MaraVital.ch case study
- Implementation of efficient tracking systems
- Turnover of over CHF 300,000 in one year
- A constant return on advertising spend (ROAS) of 3.12 (including all tests) over a period of one year
Mara-Vital.ch is a renowned provider in Switzerland that specializes in the sale of mattresses, beds and accessories.
The solution
To increase its market share and achieve its sales targets, Mara-Vital developed a well-thought-out digital marketing strategy. By continuously tracking and analyzing the advertising campaigns, the company achieved a constant return on advertising spend (ROAS) of 3.12 over a period of one year.
The challenge
In a market dominated by established competitors, it was a challenge to increase brand awareness while offering good value for money.
The results
The implementation of targeted advertising campaigns and continuous optimization based on the data collected resulted in additional sales of CHF 300,000 over one year. The constant ROAS of 3.12 shows the efficiency and sustainability of the implemented marketing strategies.
The optimization
By continuously monitoring and adjusting the marketing campaigns, supported by an efficient tracking system, Mara-Vital was able to continuously improve performance and maintain a constant ROAS.
This enabled the company to react quickly to market changes and sustainably increase marketing efficiency.
Furthermore, new creatives were constantly being produced, which gave the company an additional expense.
Conclusion
The Mara-Vital.ch case study highlights the importance of a data-driven marketing strategy to succeed in a competitive market. Through continuous optimization and data-driven decision-making, Mara-Vital was able to significantly improve its market presence and generate significant additional sales.
