Social recruiting in the skilled trades: Successfully filling a plant mechanic position with an effective funnel.
- Successful recruiting with 29 applications on a € 450 budget
- Effective applicant funnel: Optimized from the first click to the application
- Innovative tracking for long-term employee retention
Social recruiting is no longer a foreign concept for companies facing the challenges of the skills shortage. The skilled trades in particular are severely affected and need innovative approaches to attract qualified employees. In this case study, we show how we were able to generate 29 qualified applications for our client Timo Wendler – Ihr Installationsspezialist with the help of a targeted applicant funnel and a budget of €450. We illustrate how an optimized process and well thought-out follow-up strategies increase the success rate in the long term.
1. the customer
2. The challenge
3. The goal
4. The solution
Optimized ad structure
Funnel structure
Successful use of image material
Tracking and keeping applicants warm
5. Results
6. Conclusion
The customer
The challenge
The goal
The main objective was to receive as many qualified applications as possible for the vacant position of plant mechanic as quickly as possible. The application process was not only to be designed efficiently, but also to address potential uncertainties of the applicants in order to win them over to the company in the long term.
The solution
Optimized ad structure
The ad formats were kept simple but effective. Precise targeting was used to address potential candidates who met the requirements both professionally and personally.
Funnel structure
The applicant funnel was designed in such a way that potential applicants were guided through the process in just a few steps. The funnel consisted of:
- Home page: Brief description of the position and initial benefits.
- Company presentation: Clear presentation of the company and highlighting its many years of expertise.
- Benefits: Attractive benefits such as a permanent employment contract, company car and an appreciative, informal working atmosphere.
- Qualifications: Requirements for applicants, including completed training and practical experience.
- Personal qualities: ability to work in a team, reliability and motivation.
- Contact form: Simple and quick application option.
Successful use of image material
One special feature was the use of high-quality photos provided by the client. These images showed both the working atmosphere and specific working environments. They were specifically integrated into the funnel to ensure a personal and authentic approach. Visual content ensured that applicants could identify better with the company.
Tracking of applicants
- Explanation of the benefits of the position,
- appealing image material,
- the presentation of corporate values.
Results
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29 Bewerbungen innerhalb eines Monats:
Bei einem Budget von 450 €
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Hohe Relevanz der Bewerber:
Die meisten Kandidaten verfügten über die gewünschten Qualifikationen
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Effektive Ansprache:
Der Funnel sprach gezielt potenzielle Talente an und überzeugte diese zur Bewerbung
Conclusion
Let’s work together to fill your vacancies with the best talent! Contact us now for a no-obligation consultation – we will make social recruiting in the skilled trades a guarantee of success for your company too.
