Yogahero e-commerce case study
- The specially optimized landing page generated 402 purchases and a turnover of over €30,500 in just one month
- Targeted focus on target group analysis, personalized approach and continuous optimization
- With 13,552 clicks and an above-average conversion rate, the campaign's potential was fully exploited
A targeted and well-optimized landing page can make the difference between a successful campaign and an average one. A landing page allows companies to direct the flow of visitors, minimize distractions and efficiently guide potential customers through the sales process. In this case study, we show how we were able to achieve impressive results with a high-converting landing page and a clear strategy and how important a clear structure, targeted approach and technical implementation are for the success of such a page.
1. the customer
2. The challenge
3. The goal
4. The solution
Development of the landing page
Technical implementation with specialized software
Marketing strategy to support the landing page
5. Results
6. Conclusion
The customer
Yogahero is a modern company that specializes in the development and sale of high-quality yoga products. Its range includes innovative yoga mats, accessories and clothing that are specially tailored to the needs of yoga practitioners. The company places great emphasis on quality, sustainability and design, which is reflected in each of their products. Despite their previous social media successes and existing customer loyalty, Yogahero was looking for a way to efficiently reach new audiences and maximize the potential of their online store. With our support, a strategy was developed to increase reach and sales through targeted campaigns.
The challenge
The biggest challenge was to reach a completely new target group that had never heard of the brand before. As this target group had no existing relationship with the brand, it was necessary to build trust and interest from the outset.
There were also two specific challenges:
- Minimize distractions: When visitors are directed to a full website, they can easily get lost in different categories or information. This often leads to them leaving the site without making a purchase.
- Efficient budget utilization: The company wanted to ensure that the resources deployed were used efficiently in order to achieve maximum results with a minimum budget. This required a strategy that was both cost-effective and scalable.
The goal
The goal of the campaign was clearly defined: To increase the number of purchases in the store within a month and achieve a positive return on ad spend (ROAS). In addition, the campaign was to help raise awareness of the brand among a broader target group and acquire new customers in the long term.
Important measurements for success were:
- Number of purchases generated
- Cost per click and per purchase
- Conversion rate on the landing page
- Total sales and profitability
The solution
Development of the landing page
One of the central measures was the development of a specially optimized landing page. This landing page was designed to guide visitors through the entire purchasing process, hold their attention and ultimately encourage them to convert. Unlike a traditional website, the landing page contained no distracting elements such as menus or alternative navigation paths. Instead, a clear focus was placed on the product benefits, building trust and the call-to-action.
The content of the landing page was strategically developed. Visitors were given the information they needed to make a purchase decision. This included detailed product descriptions, high-quality visualizations and specifically placed customer reviews. This clear structure helped to guide potential buyers through the sales process and motivate them to buy.
Technical implementation with specialized software
Marketing strategy to support the landing page
Parallel to the creation of the landing page, a comprehensive marketing strategy was developed to effectively support the page. The focus was on targeting the audience and successfully directing them to the landing page. This strategy included a detailed analysis of the target group’s needs in order to create content that would resonate with potential customers.
The ad campaigns were designed to emphasize the key benefits of the products while being visually appealing. The social media platforms used provided the ability to segment the target audience granularly, allowing for a personalized approach. It was particularly important to build trust by integrating authentic content and social proof, such as customer reviews and experiences, into the ads.
In addition, great importance was attached to continuous testing and optimization. Different creatives, messages and target group segments were tested to find out which combination delivered the best results. This iterative approach ensured that the campaign could react flexibly to market changes and always achieve maximum efficiency.
The marketing strategy also emphasized the value of the landing page as a key part of the conversion process by driving targeted traffic to the page and ensuring that visitors were directed straight to the clearly defined sales process.
Results
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13.552 Klicks:
Die Landingpage generierte einen hohen Traffic zu niedrigen Kosten.
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402 Käufe:
Dies entspricht einer Conversionrate, die weit über dem Branchendurchschnitt liegt.
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30.572,69 Euro Umsatz:
Innerhalb eines Monats konnte ein signifikanter Umsatz erzielt werden.
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ROAS von 7,06:
Für jeden investierten Euro wurden 7,06 Euro Umsatz generiert, was die hohe Rentabilität der Kampagne unterstreicht.
These results show how effective a well-planned and implemented landing page can be.
Conclusion
Would you also like to increase your sales with a high-conversion landing page? Contact us today and together we will develop a strategy that is perfectly tailored to your needs.
