Lead generation case study Life Fitness Oldenburg
- Lead generation with constant test campaigns
- Optimization of advertising media and creatives
- Successful results despite fluctuating costs per lead
1. the customer
2. The challenge
3. The goal
4. The solution
Regular campaigns
Optimization of creatives
Black deal times
5. Results
6. Conclusion
The customer
The challenge
Despite a strong regional presence, Life Fitness Oldenburg was faced with the challenge of continuously attracting new members. Fluctuations in demand and increasing competition made it necessary to find a consistent and efficient method of lead generation. Added to this were the industry-standard fluctuations in costs per lead, which required targeted optimization of campaign strategies.
The goal
The campaign pursued several key objectives. These included:
- Continuous lead generation: Building up a stable flow of qualified customer inquiries.
- Cost control: Reduction of costs per lead to a competitive level, ideally below the industry average.
- Increasing the closing rate: Maximizing the conversion of leads into paying members through high-quality inquiries.
The solution
To overcome the challenges, a comprehensive strategy was developed that combined various approaches. With a focus on continuous optimization, regular promotions and the targeted use of seasonal peaks, the campaigns were adapted to the needs of the target group. Each measure was planned based on data and continuously evaluated in order to achieve the best results.
Regular actions
Optimization of the Creatives
- Visual content: Images and videos that highlighted the modern facilities and motivating environment of the studio.
- Appealing texts: Clearly formulated messages that emphasized the advantages of a membership at Life Fitness Oldenburg, such as the individual support or the variety of training options.
- Data-driven optimization: Regular analyses of performance data helped to continuously improve the ads. Elements with a high response were strengthened, while less successful approaches were replaced.
This strategic approach resulted in ads with higher click-through rates and strong interaction, which directly contributed to reducing the cost per lead.
Black Deal times
Results
The results of the test campaign speak for themselves:
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Durchschnittliche Kosten pro Lead:
33,39 €
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Bestwerte:
14 € pro Lead während Black-Deal-Zeiten
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Hohe Resonanz:
Die Anzeigen erzielten ausgezeichnete Klickraten und Interaktionsraten.
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Erfolgreiche Abschlussquote:
Die generierten Leads zeigten eine hohe Konversionsrate zu zahlenden Mitgliedern.
Conclusion
The year-round test campaign for Life Fitness Oldenburg was a complete success. Sustainable results were achieved through a combination of well thought-out campaigns, continuous optimization of the creatives and the targeted use of peak times. The campaign illustrates that consistent and data-based approaches deliver excellent ROI even when results fluctuate.
