Strengthening digital visibility: How Sol Solution GmbH achieved more qualified inquiries

Lead generation case study Sol Solution GmbH

  • Optimized campaigns to generate leads and increase digital visibility
  • Structured approach and conversion of potential customers through data-based strategies
  • Ongoing analysis and adjustment of displays for maximum efficiency

Find out how Sol Solution GmbH significantly increased its digital visibility through targeted social media campaigns and generated a constant stream of qualified customer inquiries. With smart marketing, continuous optimization and data-driven decisions, a success story was created that revitalized the business. Discover the strategies and results behind this success!

1. the customer
2. The challenge
3. The goal
4. The solution
Ads and marketing funnel
Data analysis and optimization
Landing pages
Optimization of advertising media
5. Results
6. Conclusion

Posted Date:15/01/2025
Reading Time: 3 Minutes

The customer

Sol Solution GmbH is a master craftsman’s business in northern Germany, specializing in the installation and maintenance of solar systems. In addition to solar services, the company also offers roofing work. However, our collaboration focused exclusively on the topic of solar systems.

The challenge

At the start of the campaign, Sol Solution GmbH was barely visible digitally and did not generate any inquiries online. The initial advertisements and marketing strategies did not achieve the expected results, which led to a low number of customer inquiries. It was necessary to continuously optimize the campaign in order to achieve the desired results and arouse the interest of potential customers.

The goal

The main aim of the campaign was to significantly increase the digital visibility of Sol Solution GmbH and at the same time generate more qualified customer inquiries. Targeted social media advertising should give the company a presence among potential customers who are actively looking for solar systems or similar services. The combination of improved brand awareness and a targeted approach should ensure that not only more interested parties are reached, but also that those who actually have a need are addressed.

The solution

Advertisements and marketing funnel

The campaign began with the placement of targeted advertisements and the creation of a marketing funnel that systematically guided potential customers through the sales process.

Data analysis and optimization

The continuous analysis of campaign data enabled targeted optimizations to be made. The findings from the data helped to identify weaknesses and implement improvements.

Landing pages

The landing pages were optimized to better meet the needs and interests of potential customers. This included both content adjustments and improvements to user-friendliness.

Optimization of advertising media

Both the advertisements and the advertising media used were regularly reviewed and optimized in order to increase their effectiveness and better address the target group.

Results

Thanks to the continuous optimization of the campaign, Sol Solution GmbH was able to generate a stable and regular number of customer inquiries. The potential customers showed great interest in solar systems and solar energy, which formed the basis for successful sales talks. The company also received additional inquiries from potential cooperation partners. The campaign thus achieved positive and measurable results that promoted the growth and success of the company in the long term.

Conclusion

This case study shows how a structured and data-driven approach to campaign optimization can lead to continuous and stable results. Sol Solution GmbH was able to attract the interest of potential customers and increase their sales figures through targeted optimization and a clear focus on the needs of the target group. The experience of Sol Solution GmbH illustrates the importance of continuous analysis and optimization of marketing campaigns. By adapting advertisements, landing pages and advertising materials to the needs of the target group, an effective and successful campaign can be designed. Regularly reviewing and improving campaign elements ensures that stable and positive results can be achieved. A nice side effect of the campaign was also the generation of additional inquiries for potential collaborations, which further strengthened the company’s network and market presence.

Would you also like to increase the digital visibility of your company and generate more qualified leads? Get in touch with us!

Learn more
Author of this article

Damaris

View all posts
Portraitfoto von Florian Woithe für Beratungsgespräch
Portraitfoto von Stephan Kretschmer für kostenloses Beratungsgespräch
Portraitfoto von Damaris Latsch für Beratungsgespräch

Campaigns that fizzle out? Your product remains invisible?

No problem – we accept the challenge! More traffic, better funnels and strong conversion.

Free consultation
Do you have any questions?

+49 (0)176 60887502

e-mail

hallo@optinize-im.com

Exclusive tutorials, practical insights and in-depth whitepapers await you in the Nizeletter – everything you need to know about the social ads universe. We provide you with valuable know-how about TikTok, Meta and LinkedIn.

Available soon
Grafik für Popup kostenloses Strategiegespräch buchen

Challenges? That's exactly our thing! We immediately provide you with clear solutions that help you move forward. No excuses, just results - that's our claim. No matter how complex the task, we are your partner who not only understands, but also implements directly. Together we will ensure that your business takes off!

Kontakt