Recruiting case study Locosoft
- Establishment of a precise tracking system to pre-qualify applicants
- Generation of 60-70 qualified applications within a short period of time
- Budget-friendly advertising strategy with efficient results
A compact but effective social recruiting project in which we placed meta ads for an innovative automotive software company. The goal was clear: to develop an efficient method of attracting qualified applications that also fit in with the company’s corporate philosophy, while at the same time being cost-efficient and targeted.
1. the customer
2. The challenge
3. The goal
4. The solution
Targeted approach
Optimized ad structure
Career page and type form
Fast response time
5. Results
6. Conclusion
The customer
The company began in the 1990s as a small start-up from Switzerland and has since developed into the market leader for automotive software. The software products, which were developed specifically for car dealerships and garages, are becoming increasingly popular and the number of user companies is growing steadily.
The challenge
The challenge with this project was to set up an efficient tracking system to filter applicants in advance and only consider qualified candidates. As the target group had to meet specific requirements such as specialist knowledge and professional experience, it was essential to train the meta pixel to identify only suitable leads. Additionally, the challenge was to achieve maximum efficiency with a limited budget and to design the ad strategy to deliver results quickly without compromising the quality of the applications.
The goal
The aim of the project was to attract qualified applicants for an automotive software company. In this case, not just to recruit any employee, but to find a personality who would integrate seamlessly into the team and take on the wide range of tasks that were planned for the position. The challenge was to find someone who would fit in perfectly with the corporate culture, both professionally and personally.
The solution
To achieve this goal, we launched a targeted recruiting campaign with just three advertisements. Within just 8 days, we were able to generate 39 qualified applications for the client – at an extremely low cost. The ads were designed to emphasize not only the technical requirements, but also the soft factors such as team spirit and communication skills.
Targeted approach
The ad texts were specifically designed to focus not only on professional qualifications, but also on cultural fit. This targeted people who were looking for a long-term, fulfilling position.
Optimized ad structure
The ad formats were kept simple but effective. Precise targeting was used to address potential candidates who met the requirements both professionally and personally.
Career page and type form
A career page was created that guided applicants through a clearly structured funnel. After visiting the page, interested candidates were directed to a typform form that served as a pre-qualification tool. Only applicants who completed all the required steps and met the criteria were forwarded to the final thank you page. There, the pixel was triggered to further optimize and train the target group and filter the traffic in a targeted manner
Fast response time
With fast application processing and clearly defined processes, the company was able to efficiently select almost 40 applications from the best candidates within a very short time.
Results
The project was a complete success:
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Bewerbungen:
Fast 40 qualifizierte Bewerbungen wurden innerhalb kürzester Zeit generiert.
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Kosteneffizienz:
Der gesamte Prozess war extrem budgetfreundlich und lieferte hervorragende Ergebnisse.
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Schnelle Besetzung der Stellen:
Die Position konnte innerhalb kurzer Zeit erfolgreich mit qualifizierten Kandidatinnen besetzt werden.
This project shows how precise tracking methods and optimized advertisements can achieve a high quality of applications, even with a limited budget.
Conclusion
This case study shows how a targeted meta ads campaign can help companies to find not only qualified specialists, but also the “right” personalities. For companies that are specifically looking for employees, this strategy offers a valuable approach to finding exactly the right employees in a short time and with a low budget.
Ready to find the perfect candidates with minimal effort? Let’s take your recruiting strategy to the next level together – with targeted ads and intelligent tracking. Start now and experience how quality and efficiency go hand in hand!
